Insights & practical guides
Use cases, marketing strategy, and technical integration — focused on deliverability and practical integration advice.
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A smarter way to save when a message runs past two SMS segments
Once a message exceeds two SMS segments, MMS becomes the cheaper option — each MMS supports 300KB and can embed an image to lift engagement.
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API integration (with samples)
UFOSend SMS API integration examples covering curl, Python, Node.js and PHP, plus the full flow for OTP, notifications and two-way replies.
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How many characters does an SMS actually allow?
SMS has been on the market for years and businesses still depend on it as the most direct and immediate way to reach customers, because no other form of communication matches its immediacy.
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Five basic steps to growing your subscriber list
However many subscribers your list already has, the search for new ones never stops. Winning new subscribers while holding on to your current readers is a hard fight — so what is the best way to keep the list growing rather than shrinking?
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The power of email, and why it surprises people
Email is dead! It is the single biggest misconception in digital marketing strategy today.
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How do you keep your email out of the spam folder?
You put real effort into a beautiful, genuinely useful email, hit Send full of anticipation — and hear nothing back, because it was filed as spam. Worse, your address gets flagged as a possible spammer and put under watch, which can stop your company's ordinary mail from reaching anyone.
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Bringing your brand into your customers' daily lives
Are you earning $40 back on every $1 spent? If not, you probably have not started drip marketing — an automated email strategy that runs on autoresponders at very low cost. Set the sequence up once and the emails go out by themselves.
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Using email marketing to turn strangers into your promoters
You already know how powerful email marketing can be — but you may still doubt that it can deliver serious returns for you. Here is how the right strategy turns email marketing into strong customer relationships.
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Collect customer feedback, raise customer loyalty
Stuck for something to email your customers about? An online survey is an excellent strategy — it invites customers to participate and improves campaign performance.
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Start building customer loyalty and lasting relationships through email marketing
What do you expect to get out of email marketing? Larger orders, and the highest ROI of any channel — $40 of revenue on $1 invested?
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Reading email on a smartphone is now the norm
Half of readers open email on a smartphone, so the email we send has to match that habit.
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Retain the customers you have and win new ones
Do you know what it costs to acquire a new customer? Expensive and difficult, certainly — but here is the fact: acquiring a new customer costs ten times what it costs to retain an existing one.
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How do you write a subject line that avoids the spam folder?
A well-crafted subject line does more than capture a subscriber's attention — it also keeps the email out of the spam folder.
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How do you build a sender people trust?
Whose email do you actually open?
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The subject line is one of the most important parts of an email
Ogilvy founder David Ogilvy: five times as many people read the headline as read the body copy. The subject line decides whether your email gets opened — here are the five most common mistakes to avoid.
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