Insights & practical guides
Use cases, marketing strategy, and technical integration — focused on deliverability and practical integration advice.
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How to use images in email — essential reading for eDM designers
Start with how human comprehension works. The brain processes images far faster than text, and visual content carries the bulk of human communication.
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Three small things that raise your email open and read rate
Three small things that affect open rates — the recipient's own name, a personal sender name, and a subject line worth opening.
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An interesting set of survey figures that may spark an opportunity
Peak online shopping days in the United States from Thanksgiving through Christmas — and how retail uses email marketing to capture the opportunity.
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How do you get more of your email read?
Five strategies for lifting open rates — subject line, personalisation, send timing, layout and body copy.
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Starting a business is hard; keeping it going is harder
Three questions every founder must answer, and what CRM really means — email marketing returns as much as 1:40 and remains the best channel for sustaining customer relationships.
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Why SMS goes missing
Have you ever registered for a service online, been told an SMS would arrive to complete the process, waited and waited, and never received anything — so the registration never completed?
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Do you want to reach customers worldwide by SMS?
Using international SMS to communicate with customers around the world — the five things to check when choosing a provider, and why direct routes matter.
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Do the right things according to the data
What survey data reveals about how teenagers read email on their phones — and why it matters for precision marketing and market segmentation.
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Going mad sending email!
Understanding what an email service provider (ESP) and a marketing automation platform (MAP) actually do — managing customer relationships and lifting marketing efficiency.
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Building your email marketing strategy and content around the marketing funnel
The marketing funnel is a tool for understanding the journey most customers take to a purchase. Follow that journey in your email marketing and you build an effective, lasting relationship that keeps producing revenue.
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The history of SMS and how it is used today
Why SMS remains a significant modern communication tool — high engagement, no dependence on internet connectivity, low-cost A2P, and 2FA security.
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Why still use SMS? Here is what they say
The six reasons businesses and customers still choose SMS for marketing communication, and the advantages that come with it.
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Giving your customers the satisfaction they deserve in December
A December email marketing strategy — meeting customer expectations with personalised eDM and building lasting brand loyalty.
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The influence of colour is not something to overlook
We are emotionally driven, and market psychologists stress that customers buy on the emotion of the moment. Sight is the sense that moves emotion fastest, and colour is the most effective way to move sight — around 85% of people say colour affects what they buy.
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Making your email content more appealing to readers
Getting an email opened takes more than a good subject line — the content has to earn attention too. Write something worth reading every time and readers follow you of their own accord, open rates rise, and the audience grows.
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