WhatsApp Business API

WhatsApp Business API
for Hong Kong, on the official API.

When a customer sends a keyword, the WhatsApp Cloud API opens a 24-hour conversation. Inside that window, replies to keywords — products, orders, forms — do not have to be templates. We handle Meta business verification, so the chat shows a verified business account. Approved templates are for reaching them again after 24 hours. The same account also sends SMS in Hong Kong and Taiwan, plus email.

Hong Kong guide (apply, templates) → FAQ chatbot design → Wati / Sleekflow alternative → Sends failing / blocked? →

XL
X Lead Official
Business · Verified
Member offer
This week's offer, limited places. Tap below for details.
View offer
Promo template · image and button
Official API · Cloud API

The first 24 hours, started by the customer

Searches for "WhatsApp Business API Hong Kong" or "WhatsApp API Hong Kong" land on the WhatsApp Cloud API. For 24 hours after a keyword, the reply lists products or event sessions, asks the customer to pick, shows a summary, and sends a payment link only after they confirm. How to apply and Meta business verification are in the FAQ.

Put an FAQ inside the first 24 hours

Each answer ends with the same three buttons: resolved, still need help, back to the menu. Reply buttons stop at three. When the question needs an order, collect the order number first, hand the thread to a person, and stop the bot so it does not talk over them. A list message holds 10 rows, so the menu is three layers: home, category, question. Character and row limits are in the WhatsApp FAQ chatbot guide. Templates versus the conversation window are in the WhatsApp Business API Hong Kong guide.

Highlight Features · Instant-inquiry automation

A keyword comes in. The next 24 hours stay open.

A site button can prefill a keyword, or the customer types "quote" or "order". The Cloud API matches it and replies with text, buttons or a Flow for 24 hours. Templates take over only after the window closes.

Contact form vs WhatsApp instant inquiry
Who starts
Business template blast
Customer keyword
Inside the window
A template every line
Free-form for 24 hours
After it closes
Keep sending freely
Approved template
Capture
One long form
Conversational, step-by-step
Follow-up
Manual CRM entry
Auto-logged + instant alert

The 24 hours start from the customer's message. If they turn read receipts off, the webhook has no read status.

XL
X Lead Official Account
Business · Verified · Instant reply
Hi Mr. Chan 👋 Thanks for reaching out to UFOSEND! We're a Hong Kong SMS / MMS / EDM provider serving 100+ local securities firms. How can we help?
Free sandbox test
Request a quote
Talk to a human
09:41
Free sandbox test
09:41 ✓✓
Great! Let's get your free sandbox key — just three quick questions 👇 1️⃣ What's your company name?
09:41
Keyword

Prefilled on the button, or typed by the customer, then matched by the Cloud API

24 hours

Counted from that message. Text, buttons and Flows inside the window need no template

Template after

Once the window closes, a new outbound message uses an approved template

How it works

  1. 01

    Visitor taps

    The WhatsApp instant-inquiry button on the site opens a chat with one tap.

  2. 02

    Instant welcome

    The bot greets them by name with three guided options — zero wait.

  3. 03

    Step-by-step capture

    It asks for company, service and volume conversationally — higher completion than a long form.

  4. 04

    Auto follow-up

    The lead is auto-logged to CRM and the team is alerted instantly for a seamless human handoff.

Highlight · FAQ chatbot

Repeated questions, answered in the 24-hour window.

After the customer sends a keyword, the WhatsApp Cloud API answers repeat questions from a list menu. Every answer ends with the same three buttons: resolved, still need help, back to the menu. When the question needs an order, collect the order number first, hand the thread to a person, and stop the bot. A list holds 10 rows, so the menu is three layers: home, category, question. Limits are in the WhatsApp FAQ chatbot guide.

XL
UFOSEND
Business · Verified
Pick a topic
See options
Main menu
  • Orders / delivery
  • Payment / refund
  • Returns
  • Talk to a person
Send the order number and we will look up the status.
Resolved
Still need help
Main menu
Highlight Features · WhatsApp Flows

One message, fill and send — turn "request a quote" into a native in-chat form.

A visitor taps the WhatsApp button on your site — or scans a QR code — and one click brings up the Flow card; name, email and phone are filled in and submitted right inside the conversation — the lead lands in your CRM and the team follows up with a quote. No leaving WhatsApp, no separate web page — minimal drop-off, highest completion.

Redirect web form vs WhatsApp Flow
Where they fill
A new browser tab
In-chat · native
Completion
High redirect drop-off
Never leaves app · higher
Phone number
Re-typed by hand
Pre-filled from WhatsApp
Data return
Separate web backend
Direct via official webhook
CRM write
Manual / extra integration
Instant, to the right list

*WhatsApp Flows is Meta's official in-chat form component. We design, submit for review and publish it for you; submissions return instantly via the official webhook, are de-duplicated, and repeat submissions are detected automatically.

Not just lead capture — the Flow mechanism just needs a different form to become a satisfaction or market survey, or an event sign-up or appointment booking. We design, submit and publish each one for you, and every submission lands in the right list instantly via the official webhook.

XL
X Lead Official Account
Business · Verified · WhatsApp Flow
I'd like a quote for SMS 💬
09:41 ✓✓
📝 UFOSEND Quote Request

Thanks for your interest! Tap the button below and fill in a few quick details — our team will prepare your quote right away.

UFOSEND
📋 Fill in the form
Quote request
Name
Mr. Chan
Email
chan@example.com
Mobile (pre-filled)
+852 9123 4567
Submit
Thanks! We've got your request 🎉

Your details are already in our list — the team will WhatsApp you during business hours with a clear quote.

📋 SMS · 5,000 / month Logged to CRM
09:42

How it works

  1. 01

    Tap to message

    The WhatsApp enquiry button on the site is a wa.me link pre-filled with a keyword — one tap opens a WhatsApp chat.

  2. 02

    Flow card pops up

    The service recognises the enquiry keyword and instantly replies with a 📝 quote-request Flow card carrying a "Fill in the form" button.

  3. 03

    Fill in-chat

    The customer enters name, email and phone right inside WhatsApp — mobile can be pre-filled, no redirect, no re-typing.

  4. 04

    Logged + followed up

    The submission returns via the official webhook, the lead is auto-logged to the right list; repeat submissions are detected and the team is alerted to follow up with a quote.

Five essentials to launch your WABA (WhatsApp Business Account)

WhatsApp isn't "another group chat" — it's regulated infrastructure. We handle all five.

01

Business verification & display name

Meta Business verification, branded display name, phone number binding — recipients see your business account, not an unknown personal number.

02

Template submission handled

OTP, logistics, appointment reminders, promos — we draft templates, submit, and track approval so you can scale sends once they're live.

03

Opt-in & opt-out records

Marketing requires auditable consent. We log opt-in source, support one-tap unsubscribe, and sync suppression with SMS, MMS, and EDM.

04

Interactive messages & automation

Quick replies, buttons, list menus — automate "opening hours" and "reschedule" so agents focus on complex cases.

05

Delivery · read · webhooks

Sent, delivered, and read statuses via webhook — the same honest standard as our SMS DLRs. Failures include a reason; counts reconcile.

Audience management

One platform, four channels.

WhatsApp shouldn't be an isolated support tool. UFOSEND manages contacts in one database — SMS for urgency, EDM for depth, WhatsApp for everyday dialogue and offers.

List-based

Organise by source, product, and WhatsApp consent channel — template broadcasts only to opted-in recipients.

Tag-based

VIP, recent interaction, language — personalised follow-ups inside the session window, not spam blasts.

Cross-channel suppression

A customer who opts out on WhatsApp won't be accidentally messaged on SMS or email — rules apply everywhere.

Use cases

Catch the 24 hours the customer started.

Quotes, orders and reschedules start from the customer's keyword. A bot or agent replies freely inside the window. Reaching them after it closes takes an approved template.

Transactional

Orders, bookings, payment confirmation

After the customer sends "order" or taps a button, the next questions stay in that 24-hour thread — more steps than one SMS.

Support

Hours, rescheduling, FAQs

Quick replies and list menus triage queries; humans take complex threads — shorter average response time.

Membership

Exclusive offers & event alerts

Promos to opted-in lists with measurable taps and replies; pair with SMS for non-readers.

Real scenario: The customer taps "Get a quote" and the wa.me link carries a keyword → the Cloud API replies with buttons or a Flow for 24 hours → they ask about an order in the same window → a later shipping notice, after the window, uses an approved template. Delivery and read come back on the webhook.

WhatsApp Business API, compliance-first

Your customers already live on WhatsApp — we help you reach them on the official API with templates, opt-in, and honest delivery status.

● Official Business API

Send via Meta's Business API — not grey plugins. Build a durable verified business profile.

● Template submission handled

OTP, alerts, marketing templates — we draft, submit, and resubmit so you go live faster.

● Opt-in & opt-out

Clear consent records, one-tap unsubscribe, cross-channel suppression — same rules as SMS, MMS, and EDM.

● Interactive messages

Buttons, quick replies, list menus — automate common queries and cut repetitive agent work.

● Delivery & read receipts

Sent, delivered, read webhooks — track every conversation in the dashboard; failures include a reason.

● Same platform as SMS / email

One audience database: SMS for urgency, EDM for depth, WhatsApp for everyday dialogue — no triple imports.

FAQ

How does a Hong Kong business apply for the WhatsApp Business API? +

On Meta's WhatsApp Cloud API, not a personal number with a plugin. We handle Meta business verification, the display name and a dedicated number. For 24 hours after the customer sends a keyword, replies stay free-form. A new outbound message after that uses an approved template. Same account as SMS and EDM. The walkthrough is the WhatsApp Business API Hong Kong guide.

Can we switch from Wati, Sleekflow or similar inbox platforms? +

Yes. On the same official Cloud API, numbers and business accounts can often migrate; we handle verification and help reconnect templates, webhooks and bots. Many switchers report saving around 50% on platform fees after streamlining (results vary; Meta message fees are separate). See Wati & Sleekflow alternative in Hong Kong.

Do you use the official WhatsApp Business API? +

Yes. The connection is Meta's WhatsApp Cloud API (the official WhatsApp Business API) — a verified business profile, not a personal number with a plugin. We handle business verification, the display name, phone binding and the webhook.

What are message templates — and why are they reviewed? +

Replies in the 24 hours after the customer sends a keyword do not use a template. A pre-approved template is required when the business reaches out again after that window (order updates, promos). We draft, submit and resubmit those.

Do I need opt-in for WhatsApp marketing? +

Yes. Recipients must clearly consent to your business messages — we recommend auditable opt-in on your site, in-store, or support flows. Built-in opt-out and suppression sync with SMS, MMS, and EDM so a customer who leaves one channel is never accidentally messaged on WhatsApp.

What is the 24-hour conversation window? +

When the customer sends a keyword, or opens a wa.me link that carries one, a 24-hour session starts. Inside it, keyword replies can be text, images, buttons or a Flow, with no template. After it expires, reaching out again needs an approved template. If the customer turns read receipts off, there is no read status.

Does a keyword conversation need a template? +

After the customer sends a keyword such as "events" or "products", listing sessions or items, asking them to pick, showing a summary and sending a payment link all happen inside 24 hours and do not use a template. A promo the business sends after the window closes does need an approved template, and that template can carry an image and a button.

How does an FAQ bot hand off to a person? +

Each answer ends with three buttons: resolved, still need help, back to the menu. When the question needs an order, collect the order number first, pass the thread to a person, and stop the bot. A list message holds 10 rows, so the menu is three layers. Details are in the WhatsApp FAQ chatbot guide.

How do I know a WhatsApp message was delivered? +

Every message reports sent, delivered, read (and failed) via webhooks to your system or dashboard. Failures include Meta reason codes — number not on WhatsApp, template rejected, session window expired — so you see the real state, not just "submitted".

Do you support buttons and quick replies? +

Yes. Templates and in-session messages can include quick replies, call-to-action buttons (e.g. "Track shipment", "Reschedule"), and list menus — less typing for customers, common queries routed to bots or the right team. Button taps can webhook back into your CRM or ticketing stack.

Can I schedule sends? +

Yes. SMS, MMS, EDM, and WhatsApp all support send-at date and time in the dashboard — appointment reminders, event countdowns, flash offers, newsletters, and template broadcasts go out at the right moment. The API accepts scheduling parameters (e.g. scheduled_at) for system-driven sends. Edit or cancel before the window; SMS and MMS fire DLR after send; WhatsApp reports delivery and read; email has delivery and open tracking.

When should I use WhatsApp vs SMS? +

SMS fits OTP, ultra-short alerts, and anything that must reach handsets without relying on an app install — virtually every phone receives it. WhatsApp fits rich media, buttons, and multi-turn support or member campaigns — high open rates, but the recipient needs WhatsApp and you need opt-in. In practice teams combine both: SMS for urgent verification, WhatsApp for orders and offers — one platform for audience and suppression.

Can WhatsApp be integrated via API? +

Yes. Send templates and receive replies and status events via REST API and webhooks — same account model as our SMS API. Documentation and sample code are included; test sends from the dashboard after signup. Go live once business verification and templates are approved, then plug into your order stack or helpdesk.

Free API access. No credit card. Test before you commit.

Sign up for free trial credit and API access — no credit card required. Self-serve account, so you can confirm the platform fits your use case first; enterprise teams can also contact us for assisted onboarding.