Omnichannel marketing & WhatsApp articles
Each channel is good at something different: SMS for notifications that must arrive, email for long-form content and nurturing, WhatsApp for two-way conversation. These articles cover dividing the work by purpose, managing lists and reporting on one platform, and joining the channels into a single funnel.
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WhatsApp Business API in Hong Kong — Templates, Conversation Windows, and When to Use SMS
WhatsApp Business API Hong Kong: Business verification, template approval, 24-hour conversation window, opt-in and unsubscribe. When to use WhatsApp vs SMS, and unified suppression lists on one platform.
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EDM + SMS + WhatsApp on One Platform — Suppression Lists, Reporting, and Funnel Practice
Why manage EDM, SMS, and WhatsApp on one platform? Unified suppression, cross-channel reporting, drip marketing, and Hong Kong compliance (UEMO, unsubscribe) in practice.
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SMS, MMS, or WhatsApp? — Hong Kong Omnichannel Decision Table
SMS vs MMS vs WhatsApp: OTP, marketing, support, cost, and compliance in one view. When Hong Kong businesses use which channel, shared suppression lists, and conversion tracking.
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Designing a WhatsApp FAQ Chatbot — Three-Level Menus, Reply Buttons, and Human Handoff
Turn an FAQ sheet into a WhatsApp customer service bot: merge duplicate questions, build three-level list menus, add the same three buttons after every answer, collect the order number before handing off, and stay within Meta's interactive message limits.
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The channel you thought was obsolete is the one that works
Clients keep asking whether email still works. When they ask, they are usually going on their own reading habits rather than genuinely dismissing what email does. So — for marketing purposes, does email actually deliver?
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SMS as the entry point to your funnel
Putting SMS into your sales funnel — welcome sequences, abandoned cart reminders, campaign conversion and membership renewals, and how it divides work with EDM and MMS.
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The power of email, and why it surprises people
Email is dead! It is the single biggest misconception in digital marketing strategy today.
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Retain the customers you have and win new ones
Do you know what it costs to acquire a new customer? Expensive and difficult, certainly — but here is the fact: acquiring a new customer costs ten times what it costs to retain an existing one.
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How to segment your market
Your email readers have completely different interests and needs. Segment them and send relevant, valuable, targeted information to each group, and open and click rates will certainly be higher.
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An interesting set of survey figures that may spark an opportunity
Peak online shopping days in the United States from Thanksgiving through Christmas — and how retail uses email marketing to capture the opportunity.
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Starting a business is hard; keeping it going is harder
Three questions every founder must answer, and what CRM really means — email marketing returns as much as 1:40 and remains the best channel for sustaining customer relationships.
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Why still use SMS? Here is what they say
The six reasons businesses and customers still choose SMS for marketing communication, and the advantages that come with it.
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