Insights & practical guides
Use cases, marketing strategy, and technical integration — focused on deliverability and practical integration advice.
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Building appeal into your email content
Writing an email good enough to hold readers takes planning and cultivation. Most of us are not professional writers and let content management slide — these are the points that, applied consistently, do produce results.
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How to win customers back: a success story
A skincare brand's "We Miss You" email campaign, which reactivated 30% of inactive subscribers and recovered 1,054 contact records.
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Sure! Content is King, but the king can kill U
It all comes down to content — that is the golden rule of email marketing strategy. But does having content equal success? That depends entirely on what your content actually is.
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What a welcome and effective email needs to have
For a sales email to be genuinely welcome, appealing content is not enough on its own — a few basic structural elements are what make readers look forward to it.
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Getting Gmail to display your email properly
Responsive email exists for mobile users — adjusting the layout to the size of the device so the message stays clear, attractive and readable without losing the design.
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What kind of email content inspires readers and keeps them coming back?
A striking subject and outstanding content clearly make an email inspiring. There are frameworks that help you get there — before you design anything or draft a word, work through AIDA.
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The ABC of writing email content
Email marketing holds readers with content worth reading and builds a long-term relationship of trust. Writing one is not simple — it takes preparation. A straightforward framework can guide you through it.
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Reactivating the subscribers who have gone quiet
Some subscribers were once active, responding regularly and taking the call to action. Over time, work and life change, they stop engaging — and prolonged non-engagement gradually damages sender reputation.
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How to segment your market
Your email readers have completely different interests and needs. Segment them and send relevant, valuable, targeted information to each group, and open and click rates will certainly be higher.
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Six subject line tips — how do you draw readers in?
Before opening anything, the recipient sees the sender name and the subject line. 64% of email users say an interesting subject is the main reason they open. Spark curiosity and both open and click rates rise.
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They are waiting for a chance to respond
Why the call to action matters in email marketing — every email should carry one, because each CTA creates an opportunity to follow up and interact.
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Newsletter is powerful
The newsletter is the most common form of email or electronic circular, and an effective way to educate customers and deepen their understanding of your product. An effective newsletter has to be designed to earn attention and anticipation.
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Before you send that email, consider this
Sixteen things to check before an email goes out — sender, subject, personalisation, images, links and mobile testing.
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Plan the whole year around the seasons
Using the festivals of all four seasons to plan a year of email marketing — a sending calendar built on Know, Like, Try, Trust.
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Know what your customers actually want
Seven essential email types, plus data on what recipients prefer — the basis for planning an effective email marketing strategy.
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