SMS not getting delivered? The surprising reasons behind it
In this article: ► What losing SMS costs a business ► The reasons behind SMS that never arrives ► A solution that guarantees delivery
If you work in marketing, you may have run into the problem of customers not receiving messages while using an SMS promotional service. You are not the only one troubled by it. SMS is critical to keeping a business close to its customers, and lost messages can have disastrous consequences — damaging customer trust in the brand and hurting its reputation. In this article we look closely at the surprising reasons behind lost SMS, and offer a solution that guarantees delivery.
Three reasons SMS goes missing
- Stability: infrastructure and connection management One of the main causes of lost SMS is instability arising from infrastructure and connection management. Inadequate infrastructure or poorly managed connections can leave messages undelivered or delayed, frustrating customers and potentially costing the business opportunities.
- Integrity: not honouring the sending commitment Surprisingly, another cause of lost SMS is a matter of integrity — certain providers do not honour what they undertook to send. This is entirely real and happens every day. Some providers receive a request to send 10,000 SMS and send only 9,000, losing messages, and even the delivery log they hand back is a fabrication. Regrettably, this practice is not rare in the industry.
- The knock-on effect: end users and brand reputation First, end users may not even know they failed to receive a message, which makes it hard for the business to identify and resolve the problem. Second, if an end user does notice and reports it, some providers will simply blame the telco, damaging trust and brand reputation further.
The UFOSend service commitment
We understand how important reliable SMS communication is to a business, which is why we make a service commitment:
We guarantee that 100% of messages are submitted to the carrier
On the network architecture side, UFOSend uses paired web servers, databases and message queues (MQ) to provide a high-availability (HA) solution and ensure there is no single point of failure. This approach effectively guarantees continuity and reliability of message delivery, and gives your business SMS service quality that stands comparison with anyone.