Insights & practical guides
Use cases, marketing strategy, and technical integration — focused on deliverability and practical integration advice.
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Why does anyone open your email?
Whether a recipient opens your email is usually decided in that instant in the inbox — a personal sender, a compelling subject line, and content they care about. Those three small things shape the open rate.
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Sending SMS to mainland China
Compliance requirements for sending SMS to mainland China — the signature format, the mandatory unsubscribe line, and what you need to know about keywords.
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August 2016: share of email reading by client
US statistics from August 2016 showing how email reading was distributed across iPhone, iPad, Outlook, Gmail and others — and confirming that mobile had become the mainstream.
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