August 2016: share of email reading by client

According to the latest US statistics, published in August 2016, email reading was distributed across clients as follows:

1. iPhone

30.9%

2. iPad

19.5%

3. Outlook

16.5%

4. Gmail

11.3%

5. Android

10.6%

6. AOL

4%

7. Yahoo! Mail

2.1%

8. Apple Mail

1.9%

9. Windows Live Mail

1.3%

10. Hotmail

0.8%

Reading email on a mobile phone: 61%

Reading email on a desktop computer: 20%

Reading email through a webmail browser: 19%

What does this tell us?

1. Email is still widely used to deliver information.
2. The email we send must be responsive and legible on a mobile phone.
3. Send timing has to match when people are on their phones.
4. Email has to engage the reader in the shortest possible time, because they do not spend long reading.