熱門標籤: eCRM
2017 年的營銷策略方向
今年十一、二月所發生的事,包括雙11(光棍節),國內網購創新高,和美國的購物月在網上完成的交易也提高,令我們醒覺到全球的消費模式已經改變了。在本地,因著租金和人手問題,再加上物流業的發展迅速,設立網店是零售業的必然首選的行動。而很多創業公司已經有提供給客戶現成的網店套餐服務,只要付出月費,便可以擁有自己的網店,將貨品圖片放上貨架,便可以操作,這也成為新興的發展。
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情感營銷,價值營銷
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