Reengage inactive subscribers now

Your message has gotten into your customers' Inbox. Congratulations! You've tackled one of the great difficulties of electronic marketing. There's just one hurdle. How do you stay in that Inbox, and increase your chances of getting read?

The first step is to regularly separate inactive subscribers from your email list. TBC Corporation is one of the successful case whose delivery rate of eDM campaign increases by almost 40% by removing inactive email users. Since many email providers score your sender reputation based on users’ engagement, removing invalid users can help raise your score and improve your messages' chances of reaching an Inbox. For instance, how to reach the primary inbox in Gmail? The answer is to boost recipients’ engagement rate. Gmail will determine how your email goes depending on engagement level. 

But why don’t some of your subscribers open or click your emails? There are few questions you have to ask. First, are you sending eDM to them regularly? Is the email to frequent or too few? Then, are you sure you reach their inboxes or SPAM folders? If your emails fall into SPAM folders, then low engagement is a reasonable result. Moreover, inactive subscribers may just want to get one-time offer. If your emails are not valuable and relevant to them, they will simply ignore your emails.

So, how to reengage those inactive subscribers? Don’t resend same content to them or you will annoy them. Alternatively, reengagement campaign can be sent to inactive email users after you find out that they are not engaged with your campaign for at least 3 months. Here are 3 ideas on creating reengagement campaign.

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