電郵及短訊通訊專家

4 steps to build up Permission Based Email List

Permission Based Email List is a must of successful email marketing. Permission is necessary to be obtained before sending eDM or you will get no return back and even pay for the cost of improper email marketing. Never purchase or rent email list from third party and just spam email users without their permission. Lower than 0.1% of deals can be closed from unauthorized email list. Hence, investing in unauthorized email list is definitely wasting your budget. Let’s build up permission based email list in 4 steps.
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4 步建立許可式電郵名單

許可式電郵名單是成功的電郵推廣所必須的，發放電郵前必先取得電郵用戶的許可，要不然你就不能從電郵推廣取得成果，甚至要為不正當的電郵推廣付出代價。永遠不要從第三者購買或租賃電郵名單，然後在沒有電郵用戶的授權下發放電郵給他們。沒有授權的電郵名單，只能產生低於 0.1% 的交易完成率，所以投放在沒有授權的電郵名單，只會浪費你的資源。立即以 4 步建立許可式電郵名單。
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Reengage inactive subscribers now

Your message has gotten into your customers' Inbox. Congratulations! You've tackled one of the great difficulties of electronic marketing. There's just one hurdle. How do you stay in that Inbox, and increase your chances of getting read?
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重新邀請不活躍讀者參與

如你的訊息能被順利地寄到收件箱，恭禧你！你已經解決了電郵推廣中最大的困難了。但要達到有效的電郵推廣，還須解決一個問題，就是﹕如何能使收件人打開並閱讀你的電郵?
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The importance of good email list hygiene

Spreading your message to an old or purchased email list not only wastes your effort and time, but also potentially harms your brand's good name. More than ever, businesses are finding it vital to keep their lists up to date and free from redundant addresses. Here are 3 reasons.
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健康電郵名單的重要性

以過時或購買的電郵名單發放電郵，只會浪費你的努力和時間，更甚者，會影響你品牌的名聲。不少商家亦發現合時及優質的電郵名單對電郵推廣有很大作用，以下是 3 個原因。
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5 個 eDM 編碼貼士

5 個 eDM 編碼貼士
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5 Golden rules of coding eDM

Here are 5 coding tips you must not ignore when creating eDM.
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4 design tips you must know for using images in eDM

Every email marketers wish to create an eye-catching eDM which catches readers’ attention once they open the eDM. Yet, too complex design or design without cautions can destroy your effort. Here are 4 tips regarding images you must know before creating an eDM.
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4 個你必須知道的設計電郵圖片貼士

每一個電郵推廣員都希望創作一個吸引的電郵，在讀者打開電郵的一剎那，奪得讀者的注意力。但是，複雜的設計、或是忽略了一些設計細節，都會破壞你花在設計電郵設計上的努力。以下是 4 個關於電郵圖片的貼士，在設計電郵前先認識它們吧！
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