What do you think about Email Marketing?

Sales & leads generation

No words needed to prove the sales power of email marketing. Let’s see the statistic.

66% of consumers have made purchase after receiving compelling promotional email. Do not ignore the long tail of email marketing too. 25% of the sales generated by an email campaign take place more than 3 weeks after the release of campaign. This means the revenue generated by one email campaign is not one-off, but is long term. The sales power of email marketing is astonishing and lasting.

Comparison with other social media (Facebook & Twitter)

Here is a case study showing the astonishing power of email marketing.
The founder of AppSumo, Noah Kagan, had sent a tweet to 13,000 Twitter followers. Only 109 clicks were induced and the click-through rate was extremely low as 0.8%.
 

Regarding Facebook, only 16% of fans could read the updates. It is because Facebook adopts a policy that it would not update every feed of your fan page. You will have to spend extra budget on online marketing if you would like to update your fans on Facebook.

It is an obvious experiment showing the true power of email marketing. Email is a must in online marketing world. No matter which social media you adopt for emarketing, emails would be the ultimate personal touch space for loyal engagement.

Yet, many emarketers may still regard email marketing as useless and troublesome promotional tool. Why? To reap the harvest of email marketing, you must sow it with effort and smart strategies. I will share more effective email marketing strategies in the next blog.

Stay tuned for the amazing power of email marketing!
 

Source:
Alchemy Worx
Direct Marketing Association
ExactTarget
Macdonald, M.