4 design tips you must know for using images in eDM

Every email marketers wish to create an eye-catching eDM which catches readers’ attention once they open the eDM. Yet, too complex design or design without cautions can destroy your effort. Here are 4 tips regarding images you must know before creating an eDM.

 1. Use background color instead of background image 

Some email clients will just ignore your attractive background image. In this case, your whole design will be affected. Alternatively, you may use background color instead which “more” email clients support. Does “more” mean that some of the email clients do not even support background color? The answer is Yes. So always design your text in a way that which can be shown in a white background.

To better implement background color in eDM, you may use a table framing the style. Here is an example coding:

<table cellspacing="0" cellpadding="0" border="0" width="100%">

        <tr>

                <td bgcolor=”#000000”>

                        Your email code goes here.

                </td>

        </tr>

</table>                                                                    (Campaign Monitor)

 2. Use ALT tags for the images 

Most of the email clients block the images by default. That is, no images will be shown if the recipients do not download images. In this case, you can use ALT tags for the images:

<a href= "http://$company_website$" target="_blank"><img src="images/path" width="144" height="76" border="0" alt="UFOSend"/>